VIA | Voucher Issuers Association

To launch a campaign showing the advantages of food vouchers for employers, employees and restaurants, we focused on the concept that a little goes a long way for everyone involved. Using tactile illustration, we highlighted how a small change can make a big difference by contrasting colourful papercrafted foods to illustrate the minimal cost involved in providing a better service. What better way to start your day then having some red milk? For a midday snack from your local supermarket, a blue sandwich perhaps? After work a nice relaxing dinner that comprises of a delicious purple steak and French fries. CREDITS Client: VIA Agency: AIR / McCann Directed by Nearly Normal Creative Direction Jaime Kiss & Saulo Jamariqueli Producer Joost Zoetebier Design Jaime Kiss Victoria Bee Art Department Victoria Bee Jess Deacon Director of Photography Arash Fatehi Camera Operator Jess Deacon Post Production Jaime Kiss Victoria Bee Assistant Sophie Hardcastle 3D Pre-Visualisations Victoria Bee

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